From $28K to $1.3M: How One Tree Service Company Generated 1,249 Leads and Transformed Their Business in One Year
The Situation
The company needed a reliable way to grow their business beyond word-of-mouth referrals. They were spending money on marketing but lacked visibility into what was actually working.
The Strategy
We implemented a two-pronged digital marketing approach:
- Google Ads for immediate lead generation
- SEO for long-term sustainable growth
Every lead was tracked. Every dollar was measured. No guesswork.
The Results
In just 12 months (2025), we generated:
- 1,249 total leads (756 from Google Ads + 493 from SEO)
- 820 converted customers at a 65% close rate
- $1.31 million in potential revenue from marketing campaigns
- $28,097 total marketing investment
Performance Visualization
Monthly Lead Generation & ROI Performance
Data: Jan (36 leads, 2,639% ROI) → Nov (143 leads, 5,407% ROI)
Peak: October with 160 leads and 6,796% ROI
Revenue Growth Trajectory
Steady upward trend demonstrating consistent business growth
Breaking Down the Numbers
Google Ads Performance
- 756 qualified leads at $23.71/lead
- 497 converted jobs
- $795,200 in revenue
- Cost per conversion: $35.40
- Average ROI: 3,761%
SEO Performance
- 493 organic leads at $31.90/lead
- 323 converted jobs
- $516,800 in revenue
- Cost per conversion: $48.38
- ROI peaked at 9,927%
The Secret Sauce
We didn't just drive traffic. We tracked everything:
- Every phone call (including the 70 missed calls we identified for follow-up)
- Every form submission
- Every Google Business Profile interaction
- Every click, conversion, and dollar spent
This visibility allowed us to optimize continuously and scale what worked.
Key Tracking Metrics:
- Phone calls from Google Ads: 275
- Website form submissions: 250
- Extension leads: 231
- SEO organic phone calls: 357
- SEO form submissions: 136
- Google Business Profile leads: 302
Growth Trajectory
The numbers tell the story:
The Bottom Line
For every $1 invested in marketing, we generated $28+ in revenue.
While competitors were guessing about their marketing effectiveness, we had a predictable system generating 100+ qualified leads per month by year's end.
Ready to Build Your Growth Engine?
This story isn't unique - it's repeatable. With the right strategy, tracking, and optimization, your business can achieve similar (or better) results.
The question isn't whether digital marketing works. The question is: How much growth are you leaving on the table?