Running a tree service company is about more than chainsaws, climbing gear, and hard work. The difference between companies that thrive and those that constantly struggle often comes down to process, professionalism, and planning.
If you’re looking for tree service business growth strategies, this article will give you practical advice straight from an industry leader.
I recently sat down with Steve Samuels, Senior Account Executive at SingleOps, LMN, and Greenius, to discuss what sets successful tree service businesses apart from the rest.
Steve has scaled companies to over $20 million in revenue and now helps owners learn how to grow a tree care company using more intelligent systems and modern technology.
Here are the top lessons from our conversation.
1. SOPs Are the Foundation of Success
Many arborists start with a saw, a truck, and determination. However, companies that grow sustainably establish standard operating procedures (SOPs).
SOPs create consistency, efficiency, and predictability. They keep crews on the same page, help leaders step out of daily chaos, and make growth possible.
“The top companies have a vision, build SOPs, and stick to them. That’s what lets you throw gasoline on the fire when you’re ready to scale.”
If you’re serious about scaling a tree service company, SOPs are step one.
2. Build a Great Place to Work
The best companies don’t just hire, they invest in their teams. Steve emphasized that successful owners create workplaces where employees feel valued, trained, and supported.
That means paying fairly, offering education, and providing workers with a clear vision for their future. A strong culture reduces turnover and fosters loyalty, essential for long-term growth in the tree service business.
3. Know Your Numbers (and Don’t Fear Math)
Steve’s blunt on this point: job costing makes or breaks a tree service business. Many owners take on jobs without fully understanding which ones are profitable.
By tracking hours, equipment costs, and margins, you can avoid the trap of working harder but earning less.
“In our industry, very few start off knowing math. But the companies that succeed? They learn it.”
4. Professionalism Wins Clients
Showing up with carbon paper quotes and scribbled estimates doesn’t inspire confidence. Today’s homeowners expect professionalism, and they’re willing to pay for it.
Using software like SingleOps allows arborists to flip a tablet around and show clients maps, tree inventories, and clear proposals on the spot. This builds trust, closes jobs faster, and positions your company as the professional choice.
If you’re wondering how to grow a tree service business in a competitive market, improving professionalism is one of the fastest ways.
5. Educate, Don’t Just Price
Many arborists lose jobs because they only provide a number. The professionals stand out by explaining why their approach is better, whether it’s using safer equipment, such as spider lifts, or offering add-on services that enhance the property.
This isn’t being “salesy.” It’s being helpful. And it’s one of the most effective arborist business tips for boosting close rates.
6. Follow Up and Stay Connected
Most tree service companies don’t follow up after jobs. That’s a missed opportunity.
Whether it’s through email, text, or seasonal check-ins, following up builds loyalty, repeat business, and referrals. Steve shared how a simple email campaign once boosted his company’s revenue by 10% in six weeks.
For steady growth in your tree service business, consistent follow-up is essential.
7. Don’t Fear Change
Growth requires embracing change, whether that’s implementing new processes, adopting software, or adjusting how crews work.
The companies that stagnate often cling to old ways because they’re “good enough.” The companies that scale are the ones willing to evolve.
8. The Future: AI and Smarter Training
Looking ahead, Steve sees AI transforming crew training and communication. Imagine a new hire being able to ask their phone, “What do I do next?” and getting step-by-step guidance based on your SOPs.
That kind of efficiency will help companies scale without burning out their leaders. For anyone focused on growing a tree care company in the next decade, embracing technology will be crucial.
Final Thoughts
At its core, Steve’s message is straightforward: tree service companies thrive when they combine exceptional people, transparent processes, financial discipline, and professionalism.
It’s not about being the cheapest, it’s about being the most trusted, efficient, and prepared. And with tools like SingleOps, LMN, and Greenius, arborists now have the technology to make that possible.
If you’re ready to take your business beyond “just getting by,” it might be time to rethink your systems, invest in your people, and step into the future.